In charge of the physical operations of a mid-size theatre troupe, Colton took over as the company was losing constituent trust and support. With a decline in show quality and a drying pool of interested talent, Colton proposed a brand revival for the struggling company. The problem stemmed from audience lack of interest in the classics, and the company's firm commitment to staging those selfsame works. How could they stay true to their mission while invigorating a new generation of theatre-goers?